R.O.I. Return On Ingenuity Video
CLOSE YOUR OFFICE DOOR. TURN YOUR SMART PHONE TO SILENT. TURN YOUR SPEAKERS UP. PRESS PLAY. That's all we ask. After 6 months of diligent work, we have a new message, a brand new video, that is another collaboration between myself and the brilliant motion graphics artist Saar Oz. This new video really is the follow-up to the What is Branding and the Exceeding Expectations: What Smart Brands Know videos. There were so many challenges we encountered to ever successfully complete this (for reasons too numerous to explain). What’s funny (in retrospect) is the obstacles we ran into were the exact ones this video covers. What matters more is that it got done.
So, An American Designer and an Israeli Motion Graphics Artist Walk into a Bar...
(Here are screen shots followed by the video embed at the bottom.
So, if you just want to fast forward to watching the video, scroll to the bottom now.)
So, if you just want to fast forward to watching the video, scroll to the bottom now.)
OK, not exactly. But this is another collaboration with Saar Oz based on this:
After 6 months of diligent work, we have a new message, a brand new video, that is another collaboration between myself and the brilliant motion graphics artist Saar Oz.
This new video really is the follow-up to the What is Branding and the Exceeding Expectations: What Smart Brands Know videos.
There were so many challenges we encountered to ever successfully complete this (for reasons too numerous to explain).
What’s funny (in retrospect) is the obstacles we ran into were the exact ones this video covers.What matters more is that it got done.
RETURN ON INGENUITY: THE ENTREPRENEUR’S RIGHT
This title has two meanings:
1) The entrepreneur has a right, a right to self-correct, to monitor their progress, and the ability to persevere against any and all odds to come out a winner.
2) The entrepreneur is right. How? Why? As per the Random House Unabridged Dictionary, the word entrepreneur is defined as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.”
Some might read that definition and think, “Oh that’s challenging.”
Others will read that definition and think, “That’s the only time I feel alive, the only time I feel vital, worthwhile, part of something meaningful. That it’s the only time that’s really worth living.”
Either way, the entrepreneurial spirit is right, in its interest and eagerness to affect change, to improve life as it is.
Thanks to Saar for his incredible interpretation of my script, for our collaboration on this project and the story it ultimately tells. We hope you're inspired after watching this but also for sharing this with the world.
Here are screen shots with the video embed at the bottom.
