Rebranding: 19 Questions to Ask Before You Start

Award-winning brand identity specialist David Brier wrote an essay on the question every brand must ask before it embarks on a rebrand. This presentation, which has been viewed over 100,000 on Slideshare, outlines those questions to help any company undergoing a rebrand.

With over 670,000 views on Slideshare, this presentation has become a key reference for businesses, CEOs, marketing VPs and anyone who needs a checklist to know if their brand is on the right track or headed for a dead end.
To advance the presentation forward, simply run your cursor toward the right-hand side of the "slide" below, and click. Or if your on a mobile device or tablet, tap the right-hand side to advance to the next slide.
Concept, copy, design: David Brier
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