Helping a brand stay hungry and foolish

Not all iPhone app companies are the same. A rebrand built on the words of Steve Jobs in his famous commencement speech.

2.2 million users.
And it's just the beginning.

While it’s important for a brand to develop something to say, it’s more important to create something that will be heard, especially in the Mobile App space.

This company started out with a brand that was totally different in name and look. Kind of like Indiana Jones meets Batman (no kidding).

We isolated their passion and their customers' passions. The new name and identity is the result of that exercise.
The video below not only unveils the result but introduces you to the "dream team" at Insatiable Genius.

The Insatiable Genius Dream Team:
The Insatiable Genius letterhead:
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