Exceeding Expectations (The Video)

The follow-up to the viral video WHAT IS BRANDING covering the subject of Exceeding Expectations.

“GET CLOSER THAN EVER TO YOUR CUSTOMERS. SO CLOSE, IN FACT, THAT YOU TELL THEM WHAT THEY NEED WELL BEFORE THEY REALIZE IT THEMSELVES.”
STEVE JOBS, FOUNDER OF APPLE
 
I was inspired by and wrote a post about 23 world-class entrepreneurs.
 
At least 4 of them are billionaires.
 
At least 8 of them are NY Times Bestselling authors.
 
Several of them are TED speakers.
 
Collectively, they have over 23 million Twitter followers.
 
And they inspired this brand new video below.

To read the full post, click here.
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