Brand Identity: The Evolution of a Brand

Showcasing various brands, this short video displays "the thinking behind the brand." Well beyond a merely cosmetic approach to branding, the process involves digging deeper to enearth the qualities that will result in a brand that will last and perform powerfully in the marketplace.

To clarify some of the thinking that goes into creating a brand, we created this short video showing the evolution of a brand from initial idea to final execution.

If you have a company, product or service that isn't getting the traction it needs, we should talk. You and me: 715-235-9040

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