The name Alchemy was inspired by the history of alchemy itself and formed the foundation of the brand's position.
Created for a startup providing financial, operations and an impressively deep portfolio of connections for entertainment and sports industry professionals, this company needed a new name, slogan and brand identity.
Alchemy: the medieval forerunner of chemistry is based on the alleged transformation of matter. Historically, it was concerned particularly with attempts to convert base metals into gold or to find a universal elixir. In essence, it is the seemingly magical process of transformation, creation, or combination.
Alchemy Global Holdings, LLC offers, through its partners’ expertise and experience, this type of transformative service to provide the needed capital, unmatched connections and unequalled collaboration to sports and entertainment professionals in their entrepreneurial endeavors and next career moves.
What you see below is the result.
Creative direction: David Brier
Design: Jeroen van Eerden